Norton Motorcycles, a British automotive brand owned by TVS Motor, is planning to launch six new motorcycles in the upcoming years. The automaker is expected to assemble these new bikes at its latest Solihull plant in the UK. Norton is gearing up to assemble these models in India as well. The upcoming motorcycles are expected to increase the sales of the 126-year-old British brand in India and other countries.
According to media reports by Autocar Professional, the TVS-owned British brand will also offer six brand-new products for Indian customers. The Managing Director of TVS Motor, Sudarshan Venu, has shared that to expand its UK-based Norton business, the brand is going to boost the supply chain in the Indian market. Under TVS ownership, the British auto giant is all set to launch its first all-new product sometime in 2025. The first TVS-Norton bike will be assembled at TVS Motor’s Hosur manufacturing facility in Tamil Nadu. The production process is expected to commence by the end of 2025.
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As of now, TVS has not revealed complete details about the new Norton bikes, including their segments. However, the two-wheeler giant has said that Norton will maintain its iconic legacy. The upcoming models are also expected to come in an affordable price range since they will be manufactured locally. The company has also shared that the new models will be uniquely Norton as they will feature European design and engineering.
TVS Motor took charge of Norton in 2020, and since then, the two-wheeler giant has invested around 113 million pounds in the British brand. The forthcoming new TVS-Norton bikes are expected to take the business of these two automotive brands to new heights. Norton currently retails redefined versions of its previous products worldwide, but the scenario is about to change as the brand is ready with its new offerings.
Apart from Norton Motorcycles, other famous premium European two-wheeler manufacturers like Triumph and Ducati also manufacture their bikes outside of their home country. Ducati and Triumph manufacture their premium bike models in Thailand. On the contrary, TVS Motor assembles several products for the leading motorcycle brand BMW Motorrad at its Hosur facilities. These models include an all-new CE 02 electric scooter, which is set to be launched in India on July 24, 2024, and the 310-cc range of bikes.
