German luxury manufacturer Audi recently announced that it will be implementing a price surge of up to 2 percent across its entire car range from June 1, 2024. Audi India said that the price revision comes in response to rising transportation and input costs. This will be Audi’s second price surge in the country for FY 2024. Audi revised the cost of its car in January this year. Notably, this price hike will apply to all Audi cars in the country, including electric vehicles. The German car maker sold 7,027 units in the financial year 2023/24, marking an overall growth of 33 percent.
In the Indian market, Audi currently sells a range of vehicles, including sedans, sportbacks, SUVs, and electric vehicles. The company sells three sedans in India: the Audi A4, A6, and A8 L. The SUVs consist of the Q3, Q7, Q5, Q8, and RSQ8. On the other hand, the Sportback consists of the S5 Sportback, Q3 Sportback, and RS5 Sportback. The auto marque retails five electric vehicles in the country. These are the Audi Q8 Sportback 50 e-tron, e-tron GT, Q8 55 e-tron, Q8 Sportback 55 e-tron, and RS e-tron GT.
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The Head of Audi India, Balbir Singh Dhillon, said, “Rising input costs are compelling us to increase prices by up to 2 percent effective June 1, 2024. The price correction aims to ensure sustainable growth for Audi India and our dealer partners. As always, it’s our endeavour that the impact of rising costs is as minimal as possible for our customers.”
The company said that it has managed to mark 33 percent growth in fiscal year 2024 even after facing challenges like supply chain disruptions. The automaker believes premium car sales in the country will surpass the milestone of 50,000 units in yearly sales this year. Apart from Audi India, leading brands like Tata Motors have also implemented a price for their models in FY2024.
