Brixton Motorcycles, a division of KSR Group GmbH, is all set to enter the Indian market with four new models. The Austrian brand has formed a partnership with KAW Veloce Motors Pvt Ltd. to unveil a host of affordable, high-quality, and stylish motorcycles in the Indian market. The new expansion program of KAW Veloce Motors and Brixton will be executed in two phases.
In the first phase, Brixton and KAW Veloce are going to set up a manufacturing plant in Kolhapur, Maharashtra. The new manufacturing unit is likely to have a yearly output of over 40,000 units. Both companies are planning to unveil four new motorcycles during the forthcoming holiday season. The upcoming four Brixton models include the Crossfire 500X, Crossfire 500 XC, Cromwell 1200, and Cromwell 1200X.
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The company is also planning to introduce the Storr 500 ADV to the Indian market in the coming time. According to Brixton Motorcycles, the new bike models have been assembled considering significant selling elements such as retro styling, urban riding suitability, affordability, and customization. The Austrian brand will be operating in 13 cities across India, including Mumbai, Pune/PCMC, Thane, Chennai, Nashik, Hyderabad, Cochin, Bengaluru, Ahmedabad, Coimbatore, Vapi, Panjim, and Surat.
In the second phase of this expansion program, KAW Veloce Motors and Brixton will together produce products, especially for India, at the brand’s Austria Design Centre. The duo is also planning to set up MotoHaus-inspired outlets in the Indian market. This strategic move will help the brand establish its presence in the nation.
Brixton’s iconic bike models are known for their modern technology and classic designs. The brand's motorcycles have gained immense popularity among younger riders in Europe and Asia. Brixton Motorcycles Austria is a family-owned enterprise and has been active in the automotive market for over 25 years now.
