FORCE Car Models

Force Motors Limited is one of India’s industrial houses which focuses exclusively in the automotive domain. Force Motors Limited is a part of Firodia Group which has delivered models such as Trax and Traveller. Force Motors began its journey in the year 1958. In its 60 year history, the most intriguing part about the manufacturer is that they are vertically integrated which means they produce their engines, gearboxes, chassis, axles, bodies etc. for all their product range. Be it Small Commercial Vehicles (SCV), Light Commercial Vehicles (LCV), Special Cross Country Vehicles, Multi Utility Vehicles (MUV) and Agricultural Tractors.

Three decades ago, Force Motors had set up a plant in Madhya Pradesh for the production of Tempo Traveller. The plant was specifically designed keeping Daimler-Benz in mind as it was to start production there. A decade later, Daimler asked Force to set up a dedicated factory where testing and assembling can take place.

Force is one of the most trusted automobile brands in India. They supply engines to world’s biggest luxury car manufacturers in BMW and Mercedes Benz. While they are busy helping the luxury brands, they are doing amazingly well in the Tempo segment. Force’s Traveller will continue to make a profit thanks to the continuous flow of demand from IT and BPO industry.

The manufacturer primarily focuses on a range of vehicles such as School Bus, Ambulance, Traveller 26, Royale and so on. The Traveller is a flagship product offered by Force Motors. Apart from that, it also manufactures SCV in Trump 40, MUV in Trax, Kargo King, Trax Delivery Van. It manufactures special cross-country vehicles in Force Gurkha and Agriculture vehicles in Balwan and Orchard tractors. There are various Force car models which have gone on to do pretty well in the Indian automobile market. These include:

• Force Cruiser

• Force Motors Gurkha

• Force Motors Force One

As for the new Force cars price in India, entry-level Force Motors Gurkha starts from INR 7.55 Lakh whereas Force Motors Force One starts from INR 8.72 Lakh. However, you can even opt for a used Force Motorcar as there are plenty of options available online. The manufacturer will introduce new Force car models in the coming years.

Force Motors invested around INR 300 Crores in 2017 to repeat the stellar success it achieved in 2016. By pumping INR 300 Crores, it is aiming to achieve a 15-20% growth with hopes of performing better in rural areas.