Bangkok Noi

VW to launch budget brand in China in 2018

เผยแพร่เมื่อ: 17 March 2017 | 978 ดู

No name for the economy brand has yet been decided, but will not be VW.

  • VW to launch budget brand in China in 2018

China will be the first market for a new budget Volkswagen brand in collaboration with First Automobile Works, a Chinese car maker.

The brand's launch has been long awaited, especially after Volkswagen's partnership with Suzuki for similar purposes was bitterly dissolved in 2015. Jochem Heizmann, board member responsible for China, elaborated that the company is launching the brand with a focus on the SUV market. "We want to be competitive in that segment,” said Heizmann.

It is believed that the first launch will be a mid-sized SUV, and that a sedan and hatchback are likely to follow." No official name for the brand has been decided but it will definitely not be 'VW'.

The cars of this collaboration will be sold in markets such as India, Latin America, Eastern Europe, the Baltic region and Africa. Volkswagen is also working with Tata Motors to increase its presence in the Indian market.

ข่าวสารที่คุณอาจชอบ

Maruti S-cross cheaper after GST
เผยแพร่เมื่อ: 10 July 2017

The Ignis is also cheaper now, while the Ciaz and Ertiga diesel variants have seen a price rise. ...

อ่านเพิ่มเติม
Skoda hits six million mark for Octavia
เผยแพร่เมื่อ: 10 July 2017

The Octavia has become a volume driver for the Czech company ever since its launch in 1996. ...

อ่านเพิ่มเติม