Bangkok Noi

Oliver Heilmer is now lead designer at Mini

เผยแพร่เมื่อ: 12 June 2017 | 777 ดู

His vacated position at BMW’s Designworks division will be taken over by Holger Hampf.

  • Oliver Heilmer is now lead designer at Mini

Heilmer will commence work as head of design at Mini from September 1, 2017. The 42-year-old German earlier led BMW's creative design division for a year, before which, he was head of BMW’s interior design team in Munich.

The Mini brand is at a turning point – it’s looking to grow its electrified range and implement more futuristic designs. The company’s Vision Next 100 concept shown in 2016 showcased the carmaker’s intent.

The Countryman S E Cooper All4 is Mini’s first plug-in hybrid and the company is looking to sell its first electric model in 2019. Five more electric models will then follow.

Adrian van Hooydonk, head of BMW Group Design, said: “I am confident that the Mini design team under Oliver Heilmer will implement this vision of the brand in future vehicle models and win over Mini customers. With his design expertise and experience, Heilmer combines continuity with the freshness and vision that Mini stands for.”

Heilmer’s role at Designworks will be taken over by Holger Hampf.

ข่าวสารที่คุณอาจชอบ

Tesla shows all-electric Semi truck
เผยแพร่เมื่อ: 20 November 2017

Founder Elon Musk has stated at the launch that the Semi is safer, can go further and is more powerful than a comparable diesel truck. ...

อ่านเพิ่มเติม
Tesla reveals all-new Roadster.
เผยแพร่เมื่อ: 20 November 2017

The Roadster EV will go on sale internationally in 2020. ...

อ่านเพิ่มเติม